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Description: A program conceived in conjunction with the school system in Broward and Dade counties designed to reward students for outstanding performance in three areas: Attendance; Academic achievement; and Attitude. School officials established criteria for the program and winning classes received a prize package including an in-school visit by a Florida Marlins player, a pizza party for the entire class, an off-site party for all class members and viewing of a movie at AMC Theatres, and merchandise gifts from the Marlins.
Partners: Pizza Hut, Dade County Schools, Broward County Schools, Florida Marlins Baseball Club, AMC Theatres.
Results: More than 1,600 elementary classes and 60,000 students participated in the program in Dade and Broward counties. The program was so successful that both the Marlins and school administrators requested a five-year renewal. Coupons distributed through the program increased Pizza Hut sales in the South Florida region
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