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Description: Game Plan served as the marketing consulting agency for All Sports during the 2001 football season. All Sports needed to redesign their web site and to fully integrate their online property with their off-line marketing initiatives. They also needed to begin development on an online database that could be utilized in marketing and pormotional efforts for future events.
Results: We re-launched the All Sports web site utilizing it for integrated promotions in sync with much of the off-line activity of the store. We successful generated over 1500 online data records on current customers and help facilitate repeat visits to the web site using ongoing promotional destination pages and special offers.
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