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Description: "State of Mind" Gameday is a unique product offered by Game Plan, Inc. Based on a sports theme and conducted at a major athletic facility, Gatorade and NFL Properties participated at Pro Player Stadium in Miami several weeks prior to the 1999 Super Bowl.
Partners: Gatorade, NFL Properties, Miami Dolphins, Marketing Mix (Gatorade agency)
Results: Gatorade wanted to explore opportunities for improving its grass roots marketing programs and to create a unique promotion leading up to Super Bowl XXXIII in Miami. Following morning activities on the field, the atmosphere was set for a productive afternoon of breakout sessions. The discussions yielded an ongoing school-based marketing program and unique Super Bowl promotion. Gatorade coolers used to dump product on the winning AFC and NFC coaches were autographed by the team and taken on a road tour from those two cities to Miami in the company's unique Hummer vehicles. The Hummers generated extensive publicity and were on display prior to the game at Pro Player Stadium.
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| Game Plan served as the marketing/sales agency for the annual charity weekend hosted by NBA star Alonzo Mourning of the Miami Heat. Benefiting charities are the Children's Home Society and 100 Black Men of South Florida.
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