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Description: Game Plan negotiated and implemented a joint marketing partnership between the Miami Dolphins, Pro Player Stadium, and Pizza Hut that included a variety of promotional programs and vending rights at the stadium. The contract included stadium signage, participation in the Dolphins/Gatorade Junior Training Camp program in area schools, an exclusive promotion with star linebacker Zach Thomas, tickets, exposure on the Internet and other benefits.

Results: The comprehensive program proposed by Game Plan had so much appeal to the team and stadium that both elected to end a 12-year relationship with its previous pizza vendor, a Pizza Hut competitor. Pizza Hut generated significant sales volume via in-stadium concessions and additional revenue through the school-based Junior Training Camp.

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Game Plan served as the marketing/sales agency for the annual charity weekend hosted by NBA star Alonzo Mourning of the Miami Heat. Benefiting charities are the Children's Home Society and 100 Black Men of South Florida. Read more.....
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