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Description: Game Plan served as the event planner and corporate sales agency for Ricky Williams Celebrity Classic II, hosted by the Miami Dolphins' All-Pro running back. What began as a basic pro-celebrity golf event in 2003 was turned into a magical weekend in its second year. The event was expanded to include a Gala Dinner at the Trump Grande Ocean Resort on Miami Beach, with comedian Tommy Davidson as the headliner. The following day, a sold-out celebrity golf tournament was held at Presidential Country Club. More than 30 big-name stars from the world of sports and entertainment participated in the dinner and golf tournament including NFL Hall of Famers Jim Brown, Larry Little and Eric Dickerson, Marshall Faulk, Jason Taylor, Terry Kirby, and tennis superstars Venus and Serena Williams.
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| Featured Solution: "Inside the NFL" |
Home Box Office (HBO) asked Game Plan to develop a radio-based promotional program in Miami and Jacksonville that would generate subscription signups and raise the awareness level for its "Inside The NFL" program.
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