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Description: In conjunction with Zo's Summer Groove, South Florida basketball fans were presented with the opportunity of a lifetime - to play in a game with more than a dozen NBA stars. The contest was conducted at 126 Miami Subs restaurants in the Southeast U.S. and the winner got to compete wearing his own official uniform in the final two minutes of the first half of the ZSG All-Star Game. The contest was promoted on AM and FM radio stations with entry blanks available in Miami Subs stores.
Partners: Miami Subs, Zo's Summer Groove, four regional radio stations.
Results: Miami Subs recorded one of the highest monthly traffic volumes in recent years. The contest was won by a Tim Sternberg, a 27-year-old billing processor for the City of Hallandale Fire Department. Tim was interviewed live on local television and by a number of regional newspapers.
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| Featured Solution: Zo's Summer Groove |
| Game Plan served as the marketing/sales agency for the annual charity weekend hosted by NBA star Alonzo Mourning of the Miami Heat. Benefiting charities are the Children's Home Society and 100 Black Men of South Florida.
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| Featured Solution: "TSE Combines" |
Titanium Sports and Entertainment needed Game Plan to build a logistics system for its football combines as well as offer an online registration and player performance tracking system.
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